The Process
Inspiration for the wordmark and design elements derived from the building’s architecture and enlightening atmosphere.
This campaign won 1st place nationally at the 2024 NIRSA (National Intramural-Recreational Sports Association) awards in the ‘Integrated Marketing Campaign’ category.
Brief
Create branding for the You Belong at Bakke campaign including wordmark design, various print materials, digital content, and a series of transferable design elements.
Contributions
I owned the design of this brand creation from start to finish. As a member of the Marketing & Communications team, we established the campaign brief and goals for the campaign. These goals aimed to excite the students and the University of Wisconsin-Madison community on the opening of the new recreational facility; the Bakke Recreation & Wellbeing center.
Adobe Illustrator
Adobe InDesign
The Bakke Recreation & Wellbeing Center.
Photo credit: Recreation & Wellbeing Coordinator of Digital Media.
